Display stand



April 11, 1939. F. G. JEWETT ET AL DISPLAY STAND Fi led June 4, 1936 1NVENT 0R5 ATTORNEY5 Patented Apr. 11, 1939 UNITED STATES PATENT OFFlCEDISPLAY STAND Application June 4, 1936, Serial No. 83,544

1 Claim.

The present invention relates to a display stand for advertising andexhibiting articles of merchandise and has particular reference to sucha display stand which is adapted to be used in combination with ashipping carton in which the merchandise is received and to provide asupport for exhibiting individual articles of the merchandise so thatthey may be displayed to particular advantage.

An object of the invention is the provision of a one-piece display standwhich is adapted to encircle and embrace an opened shipping carton ofmerchandise so that the carton may be utilized as a storage bin forholding its articles of merchandise in full view for inspection.

Another object is the provision of such a display stand which provides asupport for individual articles selected from the carton so that theselected articles may be displayed from all sides and to best advantage.

Still another object is the provision of a display stand of thischaracter which provides a separate storage space for auxiliary articleswhich are adapted to be dispensed with and accompany the articles ofmerchandise stored in the carton.

Numerous other objects and advantages of the invention will be apparentas it is better understood from the following description, which, takenin connection with the accompanying drawing, discloses a preferredembodiment thereof.

Referring to the drawing:

Figure 1 is a perspective view of a display stand embodying the instantinvention, the view showing the display stand in use embracing a cartonof can goods and supporting one of the cans in a special displayposition;

Fig. 2 is an end elevation of the display stand and the cartonillustrated in Fig. 1; and

Fig. 3 is a plan view of a flat blank from which the display stand ismade.

As a preferred embodiment of the instant invention the drawing disclosesa display stand ll (Fig. 1) which is adapted to be used with a carton l2of merchandise preferably shown as canned goods. The carton may be theoriginal shipping carton in which the merchandise is received and fromwhich one side preferably the top side has been removed in order toexhibit its contents.

The display stand II is formed from a one piece blank l3 of stiffmaterial such as, for example, sheet metal, heavy or reinforcedcardboard, or the like. A plurality of elongated slots M are formed inthe blank and are arranged in spaced and parallel lines [5 which extendtransversely thereof. These lines of slots, preferably four in number,provide weakened sections along which the blank is bent or foldedatright angles and hence set off contiguous wall members of thecompleted display stand. These wall members encircle and embrace sidesof the carton when the display stand is applied thereto.

The wall members include a vertical front wall member or panel l6 (Figs.1 and 2) which at its lower end connects with a horizontal bottom wallIT. The bottom wall merges into a vertical rear flange wall I8. At itsupper end the front wall connects with a horizontal top wall l9 whichmerges into a vertically depending rear flange wall 2|.

These walls form a display stand having a substantially C shaped ortubular cross section preferably rectangular in form as shown in Figs. 1and 2 and one in which a rectangular carton may be readily inserted whenthe latter is stood on one end.

The front wall l6 of the display stand provides surface space foradvertising matter and if desired it may be cut away or shaped to carryout the features of a design such as, for example, the design shown inthe drawing. The bottom wall I1 serves as a base for the stand on whichthe carton rests when it is in display position within the stand.

The top wall I9 fits over the top of the carton, being preferablyshorter than the bottom wall to carry out the design featured in thedrawing, and serves as a support for one or more of the cans ofmerchandise selected from the carton. A selected can or article may thusbe specially displayed to best advantage where it can be viewed from allsides. The rear flange walls I8, 2i embrace the back of the carton andhold it against displacement.

In display position the carton is only partially inserted within thedisplay stand as shown in these can openers or articles of a similarnature or advertising literature or the like which are referred to inthis specification as auxiliary articles which are intended to accompanythe articles of merchandise stored in the carton when and as the latterare sold or dispensed.

These auxiliary articles (marked 22 in Fig. 1) are stored in the spacein the bottom of the stand adjacent the hidden side of the carton andbetween the rear flange wall l8 and the front wall Hi, this spaceproviding a convenient pocket or compartment 23.

It is thought that the invention and many of its attendant advantageswill be understood from the foregoing description, and it will beapparent that various changes may be made in the form, construction andarrangement of the parts without departing from the spirit and scope ofthe invention or sacrificing all of its material advantages, the formhereinbefore described being merely a preferred embodiment thereof.

We claim:

An' advertising display stand adapted to be used in conjunction with acarton of articles to be advertised, said stand comprising a flat blankfolded into substantially C-shape when in display position and includinga front wall member of substantially the same dimension as acorresponding dimension of the carton to be displayed, rearwardlyextending top and bottom Wall members secured to said front wall andeach of a dimension substantially conforming to another correspondingdimension of the carton to be displayed, and vertically extending rearwall members secured respectively to said top and bottom walls, all ofsaid walls being set off by weakened lines to permit bending and adaptedto closely embrace the corresponding wall portions of the carton to holdthe latter against displacement relative to said display stand, said topwall being adapted to display an article contained in said carton insuch manner as to constitute a part of a pictorial representationcarried by said front wall member.

FREEBORN G. JEWETT. MAURICE V. ODQUIST.

